Affordable, hands-on product and operations support for wildly early
startups and daring
ideas.
Hi! I’m Ashley.
My career spans over 15 years of experience, in which time I’ve launched almost 50 products to market. I’ve been a founder, product owner, designer, and consultant for B2C and B2B clients, ranging from tech startups and bootstrapped ventures to Fortune 500 corporations.
I help incredible teams through product and go-to-market strategies, product deep-dives, growth-focused design, user research, market analysis, roadmapping, prioritisation workshops, and more. Download my full CV →
Feel confident you’re building the right thing
→ Focused prioritisation of opportunities and ideas
→ User research and focus groups
→ Deep market and competitor analysis with an eye for unique positioning
An experienced mission partner
→ Go-to-market strategies with tried-and-true methods
→ Detailed development specifications that take the guesswork out of estimating
→ Community management and growth playbooks
Hands-on support, not just ideas
→ Product and flow design
→ Interactive wireframes and mockups
→ Data-driven email sequence copywriting
→ Execution and iteration
Some things I’ve helped founders accomplish…
🎯
72% increase in flow conversion through user experience and visual design improvements. 2 week enageement for B2C mobile.
🛍
440% increase in sales by building a low-code solution to pivot the company from B2C to B2B, expanding to a new target audience.
🔒
200% increase in user retention in less than three months, through user experience improvements, community management and content creation workshopping.
💰
300% increase in revenue through user experience improvements and creating dynamic user onboarding flows. 6mo engagement for B2C mobile
Every project is different, so I offer a variety of ways to work together, based on your current stage and challenges…
🔥 Quick, personalised insights
A quickfire product review to identify the biggest potential wins. You get a list of 10+ actionable recommendations for how to improve conversion, increase retention, and impress your users.
£500 flat fee for any product, delivered within one week.
This fee can be applied toward a Comprehensive Product Review within 60 days.
🤿 Deeper dives
A deeper review targeting to your unique KPIs and challenges. I’ll get to know your product from top to bottom with the goal of identifying what works, what doesn’t, opportunities for improvement, and technical risks. The result? You and your team feel more informed, confident, and excited to be on the right path.
Comprehensive product reviews typically range from £2,000 to £10,000, depending on complexity.
💡 For pre-product founders
MVP and launch planning for your idea or pre-product startup. This often includes audience insights, competitor research, unique positioning, basic product flows and wireframes, no-code validation plan, high-level go-to-market ideas, hiring recommendations, and more.
Pre-product planning typically ranges from £10,000 to £15,000, depending on complexity.
I also offer hands-on workshops, ideal for solving a specific problem like a confusing flow or conversion, prioritisation of product ideas and roadmapping, planning pivots to strategy, and more. More about workshops and talks →
Some of the companies I’ve worked with and places where my work has been seen.
A few of the things I’ve worked on over the years…
Independent Music App and Community → Cross-Platform Product Strategy, Development Management, Mobile and Web UI
Gifting Application Suite → Cross-Platform Product Strategy, Development Management, Mobile and Web UI Design
B2C Veterinary Mobile & Web Application Suite → Digital Product Development, User Research, Cross-Platform UX Strategy, Visual Design
Video Presentation Software Redesign → User Research, UX Strategy, Software UI Design, ActionScript Development
Canine Health Wearable Device → Digital Product Development, Cross-Platform Go-To-Market, Packaging
Veterinary Industry Digital Services Gateway → Digital Product Development, User Research, Data Research, Cross-Platform UX Strategy, Mobile UI Design, Web UI Design
Peer-to-Peer Cooking Website → User Research, UX Strategy, Web UI Design
Consumer-Facing Early Education Mobile App → Cross-Platform UX Strategy, Mobile UI Design, Web UI Design
🧡 A deep and empathetic understanding of founder needs and concerns
“Our product roadmap was starting to get overwhelming. I wanted to speak with someone with deep product expertise that could relate. Enter Ashley. Our time was incredibly valuable and left me feeling energized and motivated to keep forging forwards! Can't recommend Ashley enough!” - Foti, CEO, GrowthMentor
“As a Founder with no growth experience, Ashley helped me to cut through the noise and focus on the immediate problems.” - Nick, Founder, The Fix
"Ashley provided really great feedback and ideas in a very short space of time. Thank you!" - Barry McDonagh, Founder and Best-Selling Author
"Ashley was so well-prepared and really guided our conversations for me to get the most value. She had great general insight, as well as specific things that I could do for a project I am working on now." - Noorain, Sr Product Designer and Founder
"If you want someone who kills it every time, you better hire this girl!" - Alisa, Director of Operations at UHNW Household
“Ashley has this amazing ability to make multi-tasking and managing a diverse team of people look easy. She never ceases to amaze with her ability to extract the best out of a team. She brought unique ideas and had a vision for the product that without doubt contributed massively to the company's successes.” - Anthony, QA Engineer
Think we could do something awesome together? Let’s talk!
