You're a creator at the top of your craft, a decade or more in, with real command of what you do. You're either building something new or growing something that has outgrown the way you've always worked.
You're in the weeds more than you should be, and you know it. You just haven't found the right person to help carry it all.
That's what I do. I'm a senior producer and operational lead, here to protect your vision and push everything forward toward your goals. I learn how you work, take the load off you, and keep it off by moving between operations, business development, systems and tech, and hands-on creative producing as the work calls for it. I'm in it with you, as a true long-term partner and personal producer.
Over fifteen years I've founded two companies, joined venture-backed startups as a first hire, and taken countless projects from idea through to delivery. I work across the operational and technical side of creative companies, film and TV, narrative and interactive games, immersive experiences, and live events, merging creative instinct with operational pragmatism. Organised, well-researched, and far more interested in the right solution than the standard one. I make sure the details run smoothly backstage, while your attention stays on the work only you can do.
Some things I love doing for clients
Fractional Head of Operations Senior operational leadership for individuals and small companies on an affordable, fixed monthly retainer. I provide experienced, hands-on support in all areas of the business including creative, technical, operations, team management, and delivery.
Film and Event Production End-to-end management of film, TV, live event, and multimedia projects from early ideation through production and final delivery. Support with all aspects from creative direction, scheduling, budgeting, crew coordination, and stakeholder management, with a focus on maintaining both creative quality and operational control.
Studio and Company SetupThe operational backbone for a new studio or production company. Systems, finance, contracts, and workflows, so a new venture starts on solid ground and your team can move together, without it turning into bureaucracy.
Strategic Planning & Roadmapping Development of clear, actionable product or business roadmaps that align with your long-term goals. Including stakeholder workshops, prioritisation frameworks, and milestone planning for confident execution. Learn more
Process & Workflow Design Design and documentation of scalable processes across product, content, and production teams. Ensures smoother delivery, faster onboarding, and better cross-team communication.
Creative Direction & Pitch Development Creative leadership for early-stage pitch development. Visual treatments, tone and mood articulation, and high-quality decks for funders, studios, or collaborators.
Low-Code Product & Business Validation Rapid development of MVPs, prototypes, and test offerings using low-code tools to validate new ideas with minimal investment. Ideal for testing product-market fit, generating early traction, or exploring new revenue streams. Learn more
Product Deep-Dives Comprehensive, KPI-aligned analysis of your product’s performance, technical risks, user experience, and market fit. Includes actionable recommendations to guide strategy, clarify direction, and energise your team. Learn more
Some results I’ve helped my clients achieve…
in new recurring revenue after product process optimisations. 12 month engagement for B2C media company.
£12.5M
increase in sales by building a low-code solution to pivot the company from B2C to B2B, expanding to a new target audience.
440%
reduced production costs through creative budgeting, resourcing, and vendor negotiation, while maintaining creative standards.
30%
increase in customer retention in less than 3mo, through experience improvements, community management and content creation.
200%
reduction in development spend by designing and testing smaller, iterative changes internally. B2B SaaS.
70%
increase of in-app purchases after product optimisations. 12 month engagement for B2C media company.
300%
reduction in production times after process and comms optimisations. 3 month engagement for B2C media.
80%
increase in conversion rate through targeted UX and product improvements over 60 days. B2B SaaS.
18%
Some of the companies I’ve worked with, and places where my work has been seen
“Ashley is the fractional leader every business leader dreams of - with expertise in operations and product, she is a utility player you can trust with mission-critical projects. More important than what she does is how she does it: she builds lasting systems and upskills your team so they can manage the ongoing work. She also has great instincts on when to work independently or collaborate and when to step up or step back on decisions. If you need to launch a big initiative, add leadership capacity, or just get some important work done well, Ashley is your person!”
Lee Pichette, Founder, Forum and Goal.ai
"Above and beyond doesn’t come close. Ashley listens deeper than most, achieves even further than expectations, and is one of the loveliest and hard-working people I’ve met. And I will be working with her again and again, in every way that I can." Oliver Park, Screenwriter and Director
“Everyone brought their A-game and smashed it out of the park. To be surrounded by so much talent, both cast and crew, was a genuine pleasure.” Josh Alexander, Actor
"Ashley provided really great feedback and ideas in a very short space of time. Thank you!" Barry McDonagh, Founder and Best-Selling Author
"If you want someone who kills it every time, you better hire this girl!" Alisa, Director of Operations at UHNW Household
“Our roadmap was starting to get overwhelming. I wanted to speak with someone with deep expertise that could relate. Enter Ashley. Our time was incredibly valuable and left me feeling energised and motivated to keep forging forwards! Can't recommend Ashley enough!” Foti, CEO, GrowthMentor
“The whole team were a joy to work with. Highly professional, patient and kind, with a clear vision of what you wanted. Communications were detailed and precise. I would love to work with you again.” Peter Benson, Actor
“As a Founder with no growth experience, Ashley helped me to cut through the noise and focus on the immediate problems.” Nick, Founder, The Fix
"Ashley was so well-prepared and really guided our conversations for me to get the most value. She had great general insight, as well as specific things that I could do for a project I am working on now." Noorain, Sr Product Designer and Founder
“Ashley has this amazing ability to make multi-tasking and managing a diverse team of people look easy. She never ceases to amaze with her ability to extract the best out of a team. She brought unique ideas and had a vision that without doubt contributed massively to the company's successes.” Anthony, QA Engineer
“You put so much time, energy, and indeed love into the project, and it deserves all the accolades I trust that it will receive.” Richard Cawte, Actor