Hi, I’m Ashley. I’m an award-winning
creator,
entrepreneur,
gamer,
storyteller, and
serial doer.
I’ve been getting big things done for a really long time. Now I'm focused on finding opportunities to combine all those skills with my passion for storytelling to help bring impactful and meaningful stories into people's lives.
What I do
Film and Television
I love bringing stories to life that truly connect with those experiencing them, alongside people who are exceptional at what they do.
For over 15 years I’ve built a versatile skillset as a senior leader who can manage major projects from end to end, coordinate complex logistics, and lead high-performing cross-functional teams. I've held titles such as producer, director, graphic designer, stills photographer, and stage manager.
I’m always looking for new opportunities to combine those skills with my passion for storytelling to help bring impactful and meaningful stories into people's lives.
Product and Tech
I’m all about Products and People. They have a lot in common! It’s all about…
→ Getting to the root of a challenge instead of what's visible on the surface
→ Designing solutions that solve a real need
→ Asking unbiased questions and truly listening to the answers
→ Changing the behaviours that people are programmed to repeat
→ Using ethical psychology principles to get people excited about achievements and goals
→ Creating efficient processes that achieve replicable, reliable results
A few of the things I’ve worked on over the years…
The Untimely Revenge of Waffle → A first date starts to go terribly wrong. Producer and Director.
Orbital Virtual Spaces → Founder and CEO, Operations, Brand Design, Development Management, UX and UI Design, Customer Service
“Kiss Me First” Visual Design → Creative coding and technology consulting for video game hacking scene
B2C Veterinary Mobile & Web Application Suite → Digital Product Development, User Research, Cross-Platform UX Strategy, Visual Design
Canine Health Wearable Device → Digital Product Development, Cross-Platform Go-To-Market, Packaging
Independent Music App and Community → Cross-Platform Product Strategy, Development Management, Mobile and Web UI
Photography → Street photography, stills photography, weddings, and portraiture
Gifting Mobile and Web Application Suite → Cross-Platform Product Strategy, Development Management, Mobile and Web UI Design
I love running dynamic projects, creating high-performing products, and supporting happy teams.
Some of the companies I’ve worked with and places where my work has been seen
Recent blog posts
Articles and interviews
Meet Ashley Porciuncula, Not Your Average Silicon Valley Story
"Porciuncula’s story doesn’t fit the conventional portrait of a successful UX designer, but she now views this as a strength."
“I find that if you tell people that you’re good at what you do and that they need you, they will often believe you.”
“Giving Feedback: How To Be Honest Without Being Hurtful”
“It’s easy to know when something’s not right, but before putting that on the shoulders of someone else, we need to ask some questions.”
Female Leaders: Ashley Porciuncula
“Every moment is an opportunity [for children] to learn and to cultivate a love of learning. The important thing is that they’re building a sense of wonder and skills which they can use to have an effect on the world around them, instead of just being observers and consumers.”
Adapting to Hybrid Work: Best Practices and Embracing Change for Fellow
Podcast: Building experiences with Ashley Porciuncula at Orbital on the CSM Toolbox
What We Need To Do To Close The Gender Wage Gap for Authority Magazine and Thrive Global
How To Give Helpful and Meaningful Peer Feedback for Adventure Travel News