Pharma Prescription Companion App

Platforms: iOS, Android, Responsive Web

Main Roles: Digital Product Development, User Research, Data Research, Cross-Platform UX Strategy, Mobile UI Design, Web UI Design

Additional Roles: Device Design, Packaging Design, Front-End Development

Project summary

The client wanted to create a mobile application for use by pet owners which would allow them to track an animal’s reaction to various medications, both objectively and emotionally. I designed the UI and UX for this app.

About Zoetis

Since 1952, Zoetis (formerly Pfizer Animal Health) has been at the forefront of delivering quality animal health products and services for owners and veterinarians. Their goal is to provide solutions to the pains of animal caregivers. We developed a suite of web and mobile application to help pet owners and vets collaborate to provide adequate care for their animals.

The design process

Understand and discover through research

I held multiple workshops with stakeholders to get feedback on app features and usability. I then prioritised feedback and pulled together into future versions of the specification. I worked with the team to adapt designs for easy implementation into Research Kit, allowing us to create an extremely fast MVP for the app.

Refine flows and UI design

I wrote the entire first version of the development specification for all features in the app, including flow diagrams, database schema drafts, and use cases.

The main goal of the web app was to show vet users progress overtime. I did this using a combination of icon size/opacity so that the user could easily see peaks in progress.

Building the app

For the web app, I provided a GitHub repository with full HTML, CSS & jQuery templates which saved a lot of development days and ensured that the app was built to exact UI specifications.

I worked with the development team in Jira and Confluence systems during the build to answer questions and offer general support through launch.

Results

Itch Tracker is was made available to owners of dogs enrolled in the Early Experience Program for Apoquel which aids in the management of atopic dermatitis in dogs. It allows owners to quickly and conveniently track their dog’s response to the treatment, with a direct link to their vet so they can also monitor the dog’s progress. The built-in reminder system makes it easy to know when the next simple task is due to be completed.

Results, press, and accolades

★★★★★ Apple App Store