I help creative companies design powerful processes, build high-performing teams, and deliver extraordinary projects.
Hi, I’m Ashley. I’m a 2x founder, creative producer, operations manager, and product leader with over 15 years experience making big things happen. I've launched startups from scratch, been the first hire at venture-backed companies, and steered films and digital projects through chaos to completion. Now, as a fractional exec, I fuse my background in film, tech, and business to help creative teams battle common challenges so they can keep doing what they do best - turning ideas into reality.
Think we could do something amazing together? Email me or connect on LinkedIn
When we work together, you can expect…
Clearer systems and hands-on support to keep your projects moving without the chaos
Stuck projects back on track, completed faster, and delivered to a higher standard
More efficient team communication, reducing delays and smoothing out collaboration across departments
Founders and senior leaders freed from daily firefighting, with more time to focus on vision and momentum.
Some results I’ve achieved with previous clients…
in new recurring revenue after product process optimisations. 12 month engagement for B2C media company.
£12.5M
increase in sales by building a low-code solution to pivot the company from B2C to B2B, expanding to a new target audience.
440%
reduced production costs through creative budgeting, resourcing, and vendor negotiation, while maintaining creative standards.
30%
200%
increase in customer retention in less than 3mo, through experience improvements, community management and content creation.
70%
reduction in development spend by designing and testing smaller, iterative changes internally. B2B SaaS.
increase of in-app purchases after product optimisations. 12 month engagement for B2C media company.
300%
reduction in production times after process and comms optimisations. 3 month engagement for B2C media.
80%
increase in conversion rate through targeted UX and product improvements over 60 days. B2B SaaS.
18%
Some of the companies I’ve worked with, and places where my work has been seen
Creative leadership and smarter systems for screens big and small
How we can work together
Fractional Ops and Product Leadership Strategic leadership and operational oversight to help your company scale without the cost of a full-time executive. I provide experienced, hands-on support in all areas of the business including creative, technical, operations, team management, and delivery. Learn more
Low-Code Product & Business Validation Rapid development of MVPs, prototypes, and test offerings using low-code tools to validate new ideas with minimal investment. Ideal for testing product-market fit, generating early traction, or exploring new revenue streams. Learn more
Product Deep-Dives Comprehensive, KPI-aligned analysis of your product’s performance, technical risks, user experience, and market fit. Includes actionable recommendations to guide strategy, clarify direction, and energise your team. Learn more
Strategic Planning & Roadmapping Development of clear, actionable product or business roadmaps that align with your long-term goals. Includes stakeholder workshops, prioritisation frameworks, and milestone planning for confident execution. Learn more
Film and Event Production End-to-end management of film, TV, live event, and multimedia projects from early ideation through production and final delivery. I can support with all aspects from creative direction, scheduling, budgeting, crew coordination, and stakeholder management, with a focus on maintaining both creative quality and operational control.
Creative Direction & Pitch Development Creative leadership for early-stage concepts and pitch material development. Includes visual treatments, tone and mood articulation, and high-quality decks for funders, studios, or collaborators.
Process & Workflow Design Design and documentation of scalable processes across product, content, and production teams. Ensures smoother delivery, faster onboarding, and better cross-team communication.
Remote Team and Agency Management Hands-on leadership of remote, distributed, or outsourced teams with the right structures to support accountability, efficiency, and quality. Includes process design, performance tracking, communication systems, and conflict resolution where needed. Learn more
“Ashley is the fractional leader every business leader dreams of - with expertise in operations and product, she is a utility player you can trust with mission-critical projects. More important than what she does is how she does it: she builds lasting systems and upskills your team so they can manage the ongoing work. She also has great instincts on when to work independently or collaborate and when to step up or step back on decisions. If you need to launch a big initiative, add leadership capacity, or just get some important work done well, Ashley is your person!”
Lee Pichette, Founder, Forum and Goal.ai
"Above and beyond doesn’t come close. Ashley listens deeper than most, achieves even further than expectations, and is one of the loveliest and hard-working people I’ve met. And I will be working with her again and again, in every way that I can." Oliver Park, Screenwriter and Director
“Everyone brought their A-game and smashed it out of the park. To be surrounded by so much talent, both cast and crew, was a genuine pleasure.” Josh Alexander, Actor
"Ashley provided really great feedback and ideas in a very short space of time. Thank you!" Barry McDonagh, Founder and Best-Selling Author
"If you want someone who kills it every time, you better hire this girl!" Alisa, Director of Operations at UHNW Household
“Our roadmap was starting to get overwhelming. I wanted to speak with someone with deep expertise that could relate. Enter Ashley. Our time was incredibly valuable and left me feeling energised and motivated to keep forging forwards! Can't recommend Ashley enough!” Foti, CEO, GrowthMentor
“The whole team were a joy to work with. Highly professional, patient and kind, with a clear vision of what you wanted. Communications were detailed and precise. I would love to work with you again.” Peter Benson, Actor
“As a Founder with no growth experience, Ashley helped me to cut through the noise and focus on the immediate problems.” Nick, Founder, The Fix
"Ashley was so well-prepared and really guided our conversations for me to get the most value. She had great general insight, as well as specific things that I could do for a project I am working on now." Noorain, Sr Product Designer and Founder
“Ashley has this amazing ability to make multi-tasking and managing a diverse team of people look easy. She never ceases to amaze with her ability to extract the best out of a team. She brought unique ideas and had a vision that without doubt contributed massively to the company's successes.” Anthony, QA Engineer
“You put so much time, energy, and indeed love into the project, and it deserves all the accolades I trust that it will receive.” Richard Cawte, Actor