250+ statistics about the benefits of prioritising UX design
Up to 50% of development time & cost spent fixing something avoidable with better planning. Usability.gov
Fixing a bad decision after it's been built is up to 100 times as expensive as it would have been before. YouTube
75% of users make judgments about a company’s credibility based on their website and app designs. Stanford
Companies that are led by design outperform by over 200%. DML
Every dollar invested in ease of use can return up to $100. IBM
Developers spend around 50% of their time fixing issues that could have been avoided through UX testing Web Hosting Professional
85% of issues related to UX can be found through usability testing on a group of just 5 users Web Hosting Professional
Fixing a development issue can cost up to 10 times more than fixing it in the design phase Web Hosting Professional
Only 55% of companies currently conduct UX testing Web Hosting Professional
54% of people said that ad clutter is the biggest obstacle in achieving a good user experience Web Hosting Professional
People are over 276 times more likely to climb Mount Everest than click on a banner ad Web Hosting Professional
420 million internet users use ad blockers Web Hosting Professional
63% of people would consider messaging a chatbot to communicate with a business Web Hosting Professional
Only 1% of users click on slider content Web Hosting Professional
More than 70% of small business websites don’t use call to action (CTA) buttons Web Hosting Professional
46% of online shoppers say that not understanding what a company does is their reason for leaving a website Web Hosting Professional
70% of users pay attention to lists with bullet points Web Hosting Professional
86% of users who land on a homepage want to see information about products and services Web Hosting Professional
62% of users want to access contact information when they land on a homepage Web Hosting Professional
Strategic UX can raise conversion rates by up to 400% Web Hosting Professional
Visual content is processed 60,000 times faster than text Web Hosting Professional
50% of users will abandon a website if it’s not mobile-friendly Web Hosting Professional
52% of users say that a poor mobile experience makes them less likely to engage or revisit a company Web Hosting Professional
25% of users in the US use a mobile device to access the internet exclusively Web Hosting Professional
2 out of 3 minutes are spent online via mobile devices Web Hosting Professional
Over 20% of people say that security concerns are the reason they won’t buy from mobile eCommerce sites Web Hosting Professional
74% of people will return to a website if it’s mobile-optimized Web Hosting Professional
Desktop eCommerce conversion rates are 3.94% whereas mobile rates are 1.84% Web Hosting Professional
A good UX design can increase conversions by up to 200% Web Hosting Professional
Content websites have bounce rates between 40% to 60% Web Hosting Professional
Average bounce rates for eCommerce websites are between 10% to 40% Web Hosting Professional
70% of businesses view UX and CX as a competitive differentiator Web Hosting Professional
73% of consumers say brands don’t provide a seamless experience across multiple channels which includes their websites Web Hosting Professional
80% of consumers are willing to pay extra for a better UX Web Hosting Professional
If a website takes more than 3 seconds to load, 53% of visits will be abandoned Web Hosting Professional
52% of online shoppers say that quick page loading times influence their loyalty Web Hosting Professional
Websites that load in 5 seconds compared to those that load in 19 seconds see a 25% higher ad viewability Web Hosting Professional
79% of people say the overall site/app experience as well as page load time is of the highest importance to them Web Hosting Professional
The estimated value of the website builder market is expected to reach $13.6 billion by 2027 Web Hosting Professional
North America holds the largest market share in the website builder sector Web Hosting Professional
It’s predicted that the estimated growth rate of the website builder market is 9.4% Web Hosting Professional
Squarespace and Wix occupy 55% of the website builder market Web Hosting Professional
Wix.com’s share worth was around $146.70 in 2020 Web Hosting Professional
There are around 1.9 billion websites on the internet right now Web Hosting Professional
There are only 400 million active websites Web Hosting Professional
The estimated number of internet users worldwide is 4.66 billion Web Hosting Professional
In 2020 there were 4.14 billion active social media users Web Hosting Professional
64% of small businesses in the US have a website Web Hosting Professional
WordPress powers nearly 40% of all websites on the internet Web Hosting Professional
14.7% of the world’s top websites are powered by WordPress Web Hosting Professional
Squarespace holds a 1.5% market share Web Hosting Professional
More than 500 websites are being built each day using WordPress Web Hosting Professional
When a web page loads in less than 3 seconds, the conversion rate is at its highest with 32% Web Hosting Professional
By using video backgrounds on a website, conversion rates can increase by 138% Web Hosting Professional
Only 17% of small businesses allocate a significant part of their budget for SEO Web Hosting Professional
Up to 80% of potential customers can be lost by not having a website Web Hosting Professional
WooCommerce powers 22% of the top one million eCommerce sites Web Hosting Professional
75% of a website’s credibility is due to design Web Hosting Professional
85% of adult website users say they want a website to look better on mobile than on desktop Web Hosting Professional
63% of consumers search on Amazon.com when looking for products Web Hosting Professional
63% of consumers search on Amazon.com when looking for products Web Hosting Professional
24% of businesses allocated between $2000 and $2500 to web design Web Hosting Professional
46.1% of companies say UI/UX influences web design costs Web Hosting Professional
$400 to $1200 is the average annual maintenance cost of a website for small businesses Web Hosting Professional
For eCommerce sites, $15,000 to $30,000 is the average annual maintenance cost Web Hosting Professional
More than 80% of web designers can finish a website’s design in 1 month Web Hosting Professional
80% of companies redesign a website due to low conversion rates Web Hosting Professional
66% of users prefer to look at a well-designed website Web Hosting Professional
34% of consumers will make an unplanned purchase after experiencing personalized content Web Hosting Professional
46% of consumers check a business’ website before visiting the store Web Hosting Professional
38% of users will stop using a website if they think the layout is unattractive Web Hosting Professional
60% of customers use the click-to-call feature to contact businesses Web Hosting Professional
A video landing page can increase conversions by up to 80% Web Hosting Professional
Amazon increased sales by $300 million when they changed their button text from "register" to "continue" Web Hosting Professional
McAfee cut their support calls by 90% after an overhaul of their user interface Web Hosting Professional
Airbnb says that UX attributes to their near-failure to being valued at $10 million Web Hosting Professional
After a homepage redesign, ESPN’s revenue increased by 35% Web Hosting Professional
Time.com’s bounce rate dropped by 15% after they implemented continuous scrolling Web Hosting Professional
Traffic on a Facebook page can drop by 13% with a 500ms increase in loading time Web Hosting Professional
A 500ms decrease in loading speed results in 25% fewer Google searches Web Hosting Professional
Slow-loading websites cost retailers around $2 billion in lost sales per year Web Hosting Professional
In the next 12 months, 73% of companies not currently conducting UX testing will be doing so Web Hosting Professional
For every $1 invested in UX will result in a return of between $2 and $100 Web Hosting Professional
70% of online businesses will fail due to bad UX Web Hosting Professional
Amazon says that a 100ms decrease in page loading speed could cost them 1% in sales Web Hosting Professional
Walmart Canada managed to increase its on-site revenue by 13% following tailoring customer experience Web Hosting Professional
The ROI on UX investments is 9,900% truelist
Improving customer experience can raise KPIs by over 80% truelist
A good user interface can increase websites’ conversion rates by up to 200% truelist
Just one percent of people say that ecommerce sites meet their expectations truelist
90% of users won’t return to a site solely due to bad UX truelist
Mobile users are 5 times more likely to abandon their tasks if they’re not optimized for mobile truelist
Just a one-second page response delay can cause a 7% reduction in conversions truelist
70% of online businesses fall through because of bad UX truelist
UX stats show that every $1 invested in UX design results in a $100 return truelist
the ROI on UX investments is 9,900% truelist
Improving customer experience can raise KPIs by over 80% truelist
One-quarter of mobile apps have only been used once truelist
A good user interface can raise website conversion rates by up to 200% truelist
73.1% of web designers think non-responsive website designs are the top reason for a visitor to leave a website truelist
39% of people will stop engaging with a website if the image loading time is too slow truelist
23% of online shoppers will share a positive experience that they had on a website with 10+ people truelist
Еcommerce sites meet the expectations of just 1% of users truelist
Almost 90% of internet users are less likely to return to websites with bad UX truelist
80% of internet users are willing to pay extra for a good user experience truelist
75% of judgements related to a website’s credibility is based on its overall aesthetics truelist
55% of companies conduct UX testing truelist
Mobile users are five times more likely to abandon their tasks if they’re not optimized for mobile truelist
79% of people will immediately look for another site if they don’t like what they see on the first one truelist
73% of people can be persuaded to buy a product or a service through videos truelist
60% of online shoppers will use only mobile devices to make shopping decisions truelist
83% of consumers think that a seamless user experience across all devices is vital truelist
A 7% reduction in conversions can be caused by just a one-second page response delay truelist
Over 30% of customers would leave a brand they liked in the past after only one bad user experience truelist
70% of online businesses fall through because of bad UX truelist
Over 70% of publishers say that mobile-friendly content boosted their positive UX feedback truelist
94% of people do not trust outdated websites truelist
The top companies leading in user experience outperformed the S&P index by 35% intechnic
A well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400% intechnic
If you utilize UX design to satisfy enough people to boost your customer retention by as little as 5%, you will be rewarded with a profit increase of at least 25% intechnic
Companies that were less invested in UX (they considered themselves simply "design-centric") still saw their sales increase by 60% intechnic
A 2016 design study of 408 different companies found that the more a company invested in and focused on design, the more sales they saw intechnic
23% of customers who had a positive experience told 10 or more people about it intechnic
When UX improves the customer experience, it raises a company’s KPIs up to 83% in conversion lift intechnic
8 in 10 customers are willing to pay more for better customer experience intechnic
Jeff Bezos invested 100X more into customer experience than advertising during the first year of Amazon intechnic
AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion intechnic
MacAfee saved 90% in expenses after integrating usability testing to learn more about its customers and their needs intechnic
8% was the drop in sales incurred by Marks & Spencer after spending $220 million on their website redesign intechnic
66% of millennial consumers expect real-time responses and interactions, versus just 62% of baby boomers and traditionalists intechnic
61% of millennials are happy to share personal data if it leads to a more personalized in-store or online shopping experience intechnic
58% will share personal data to power product recommendations that match their needs intechnic
Millennials are massively entering the workplace. By 2020, they will form 50% of the global workforce intechnic
By the year 2020, CX will overtake price and product as the key brand differentiator intechnic
Smart personalization engines that can spot customer intent will cause digital businesses to boost their profits by up to 15% intechnic
Neary 3/4 (73%) of companies not currently conducting user testing will do so in the next 12 months intechnic
52% of enterprise CEO's mentioned UX or CX as a competitive differentiator in the next 12 months (2018) intechnic
67% of enterprises polled stated Voice Interface is the most important trend effecting UX in the next 5 years intechnic
84% of companies expect to increase their focus on CX measurements and metrics intechnic
66% of enterprises polled stated Artificial Intelligence is the most important trend effecting UX in the next 5 years intechnic
94% of the factors that affect a user’s 1st impression of your product are design-related. These 1st impressions are extremely important, and unimpressed users are often unforgiving intechnic
Investing in UX during a project’s concept phase reduces product development cycles by 33 - 50% intechnic
Developers spend 50% of their time reworking projects because of poor UX intechnic
Judgments on website credibility are 75% based on a website's overall aesthetics intechnic
83% of people say a 'seamless experience across all devices' is very important intechnic
Almost 40% of users will stop engaging if they find the content or layout of a website shabby intechnic
Video helps persuade 73% of people to buy a product or service intechnic
Visit-to-lead conversions can be 400% higher on sites with a "superior user experience" intechnic
Fixing an error after development is up to 100x as expensive as it would have been before development intechnic
Mobile users are 5X more likely to abandon a task if the site isn’t optimized for mobile intechnic
52% of users said a bad mobile experience made them less likely to engage with a company intechnic
80% of users abandon a mobile site if they have a bad user experience intechnic
95% of mobile apps are abandoned within a month intechnic
53% of mobile site visits are abandoned if page takes longer than 3 seconds to load intechnic
71% of publishers say well-formed mobile content boosts user engagement intechnic
46% of people say they would not purchase from a brand again if they had an interruptive mobile experience intechnic
By the year 2020, there will be a staggering 6.1 billion Smartphone users intechnic
Almost 60% of users say they will not recommend a business that has a badly designed mobile site intechnic
1/3 of all online shoppers cited the need to constantly enlarge their screen in order to click the right thing, as the most frustrating thing intechnic
94% of smartphone users look for local information on their phone intechnic
90% of smartphone users take action, such as making a purchase or contacting a business intechnic
2/3 of mobile consumers are looking to make a purchase the same day intechnic
33.5% of purchases 2018 holiday shopping season were made on smartphones, totaling $2.1B intechnic
67% of users say that a poor website experience negatively affects their opinion of a brand intechnic
72% of business websites receive a failing grade of 59/100 or lower intechnic
A single bad experience on a website makes users 88% less likely to visit the website again intechnic
75% of user judgment about a business’s credibility is based on their website design intechnic
The first impression users have of a website is as high as 94% related to design intechnic
Given 15 minutes to consume content, 2/3 of people would rather read something beautifully designed than something plain intechnic
People form aesthetic reactions to a webpage in the first 17 to 50 milliseconds after exposure intechnic
77% of design agencies believe that poor website UX is a weakness for their clients intechnic
70% of small businesses don't present clear call-to-actions on their websites intechnic
51% of people think "thorough contact information" is the most important element missing from many company websites intechnic
86% of visitors who land on a company’s website homepage say they want to see information about the company’s products and services intechnic
65% of website visitors wouldn’t submit a form if too much personal information was required intechnic
85% of UX problems can be solved by testing 5 users intechnic
Only 55% of companies are currently conducting any UX testing intechnic
There was a success rate of 80% when people used the navigation scheme structured according to most users’ mental model intechnic
There was a success rate of 9% when people used the navigation scheme structured according to the company’s internal thinking intechnic
70% of the customer journey is completed before a buyer reaches out to sales intechnic
By 2020, customers will manage 85% of their relationships without interacting with a human intechnic
Tracking customer journeys in real time is key to delivering on customer expectations, yet 2/3 of organizations lack this capability intechnic
Over 75% of customers prefer self-service intechnic
70% of buyers return to Google at least 2-3 times during the course of their research intechnic
89% of consumers use the internet to find information on products, services or companies before purchasing intechnic
90% of consumers say buying decisions are influenced by online reviews intechnic
86% of senior-level marketers agree that it’s critical to create a cohesive customer journey intechnic
33% who ended their relationship with a company did so because the experience wasn’t personalized enough intechnic
84% of customers say being treated like a person, not a number, is very important to winning their business intechnic
76% of consumers think companies should understand their expectations and needs intechnic
In the case of Intel, Buyer personas surpassed campaign benchmarks by 75% intechnic
n one case, Buyer personas resulted in 177% increase in marketing generated revenue intechnic
Teams using personas can gain an ROI of 4X from using them in a redesign intechnic
Almost 1/3 of enterprises polled by UserZoom are conducting research either weekly or bi-weekly; 67% are conducting research every month intechnic
Demand for UX research (by enterprises polled) has increased by 30% in the last 12 months intechnic
51% of enterprises polled saw an increase of 25% in their UX research budget intechnic
In a typical firm with 100 - 500 employees, an average of 7 people are involved in most buying decisions intechnic
52% (of marketing managers) agree or strongly agree that they have seen more similarities in the way their B2B and B2C customers behave in the past 2 years intechnic
60% of B2B organizations surveyed struggle to connect the insights/data from all members of the buying process intechnic
55% of B2B organizations surveyed struggle with limited insights into interactions intechnic
Only 34% of B2B organizations surveyed engage with customers pre-purchase intechnic
Only 6% of B2B organizations surveyed create custom marketing journeys based on customer interactions intechnic
64% of B2C organizations surveyed struggle to connect the insights/data from all members of the buying process intechnic
55% of B2C organizations surveyed struggle with limited insights into interactions intechnic
Only 33% of B2C organizations surveyed engage with customers pre-purchase intechnic
Only 7% of B2C organizations surveyed create custom marketing journeys based on customer interactions intechnic
On average, for every $1 spent in website UX, the company can expect a return of investment up to $100 financesonline
A good UX design increases a website’s conversion rate up to 200% financesonline
80% of consumers are willing to pay extra for a better user experience financesonline
70% of business leaders view UX and CX as a competitive differentiator financesonline
Over 70% of small business websites do not have any form of call-to-action buttons financesonline
Content websites have bounce rates of between 40% to 60% financesonline
On the other hand, the average bounce rates for ecommerce websites are usually between 10% to 40% financesonline
73% of consumers say brands do not provide a seamless and consistent experience across different channels, including their websites financesonline
70% of users look at lists with bullet points as opposed to 55% of users who look at lists without bullet points financesonline
48.62% of users access the Internet through mobile devices financesonline
89% of customers will jump to a competitor’s website if they encounter a poor website user experience financesonline
Around 93% of people will leave a website if its pages did not display properly on their devices financesonline
The same percentage of people (93%) will also leave a website if the pages did not load fast enough financesonline
Furthermore, 90% of users will leave a website because of bad design financesonline
Around 94% of negative user feedback is about design financesonline
90% of consumers will continue shopping with a brand if they had a great experience with its website financesonline
88 % of visitors said that they are less likely to revisit a website if they had a bad user experience apiumhub
Every $1 invested in user experience can result in a return up to $100 Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services apiumhub
After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves and 36% of visitors will click on the company’s logo to reach the homepage apiumhub
73% of consumers access websites on their mobile devices, excellent responsive design is a must apiumhub
57% of users say they won’t recommend a business with a poorly designed mobile site apiumhub
48% of visitors say that a website’s design is the most crucial factor in deciding the brand’s credibility userguiding
94% of a website’s first impressions are due to its design userguiding
41% of customers prefer simple website design, while 59% want something stunning userguiding
24.3% of companies spend $2,000 to 2,500 to web design userguiding
13.51% of businesses put web design costs at $5,000 to $6,000 userguiding
46.1% of companies say UX design influences web design costs userguiding
61.5% of businesses say site features and functionalities influence web design costs userguiding
94% of negative user feedback is about design userguiding
54% of marketing experts said that ad clutter is the biggest obstacle to a good user experience userguiding
63% of people would message an online chatbot to communicate with a business or brand userguiding
79% of people would want to talk to a real person if a chatbot couldn’t solve a problem userguiding
88% of online customers say they wouldn’t return to a website after having a bad user experience userguiding
420 million people around the world use ad blockers, and people say that poor user experience caused by ads is the main reason userguiding
Website visitors will stay 88% longer on web pages with videos userguiding
70% of users prefer that a company uses humor they can relate userguiding
86% of visitors would like to see more information about a company’s products on its website userguiding
44% of customers will tell their friends about a bad online experience userguiding
46% of consumers check a business’ website or online inventory first before visiting its store userguiding
75% of customers judge a website’s credibility based on its aesthetics userguiding
73% of mobile internet users have come across slow-to-load websites userguiding
80% of mobile users access online shops on their smartphones userguiding
90% of all visitors start to scroll within 14 seconds on a mobile site, and half of them in 10 seconds userguiding
53% of the time, mobile sites visitors leave a page that takes more than three seconds to load userguiding
52% of users said they’re less likely to engage with a company that doesn’t use responsive mobile design userguiding
48% of users are annoyed by bad mobile optimization userguiding
67% of mobile users say they’d rather reward a mobile-friendly site by buying a product there than from one of its competitors userguiding
96% of users have come across sites that weren’t optimized for mobile at all userguiding
50% of users will use a website less If a website isn’t mobile-friendly, even if they like the business userguiding